I’m a designer based in Bulgaria & currently a senior know-it-all at Pokerstars.

I'm a design generalist, lately focusing on digital work. I have been working in the advertising field since 2015, starting at BBDO Sofia, moving to NEXT-DC, & currently working as Senior Social Designer at Pokerstars.

For more details, you are welcome to visit my résumé.

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Home of Wool

The brand specializes in crafting custom, pure organic mattresses, bedding, kids' items, and home décor textiles. These products are all-natural, luxurious, and meticulously handcrafted, in stark contrast to mainstream alternatives filled with toxic synthetics and chemicals.

At its heart, the brand believes that nature offers everything needed for unparalleled comfort, with a commitment to pure wool, linen, silk, and organic cotton as a testament to its dedication to healthy homes.

I played a key part in shaping the brand's overall look and feel. In our rebranding work, we strived to evoke a sense of natural luxury and comfort. Our choices in colors, typography, and imagery all came together to create a unified and visually pleasing brand identity.

I was responsible for refining the brand's tone and voice to match our new direction. Additionally, I made enhancements to the website's structure, product selection, and utilized SEO techniques to boost our online presence and better connect with our intended audience.

I also played a vital role in shaping the brand's social media presence, curating engaging content and actively connecting with our audience. Throught sharing our brand’s story, product highlights, and engaging with our followers, an online community was nurtured, contributing to heightened brand awareness.

To keep our brand's visual identity consistent, I put together a thorough product photography guide that our team could refer to. This guide played a crucial role in ensuring that all product images adhered to a uniform style and quality that aligned with our brand's values.

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